Well that's the title Esquire Magazine has awarded him. This article discuses the difficulties Matisyahu finds with concert touring as a religious Jew and his upbringing.
But every step Matisyahu makes into the mainstream is fraught with risk. You wonder how long he can continue to please both the Hasidic community and a gentile fanbase that doesn't take kindly to proselytising. He is quietly confident. "I try and work out certain questions in my life and I put those concepts into my music for people to take from if they so choose. But I don't claim that I know what's right." The world's first Hasidic reggae phenomenon leans forward, smiling softly. "I'm a pretty regular person".
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