Ynetnews has an article on Jewlicious. The article gives an actual link to thier blog unlike some other publiciations. According to the author one of the main points of the blog is that it's cool to be Jewish.
Jewlicious has already gone beyond the blog. Avitol and Milman produce for members of the community a conference entitled “Jewlicious at the beach”, which takes place twice a year in Florida. In the previous conference, 250 people participated and got to see Matisyahu perform and listen to lectures on Judaism and Israel by Eytan Schwartz and others. Also, they organize visits to Israel for readers of the blog, in cooperation with Taglit. These visits are documented in the blog, of course.
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