Israel Today has an interesting article about cosmetics and the Ultra-Orthodox. It discusses the famous phrase from Aishes Chayil:"sheker hachain v'hevel hayofee" (
charm is false and beauty is vain). However the article points out this does not stop the wives from sneaking through the backdoor of places like
Yeelat Chen Cosmetics for a makeover. This establishment received a blessing by the late Rabbi Ben Tzion Abba Shaul, then head of the Porat Yosef Yeshiva. The author explains how in Jewish law it's important for a woman to look good for her husband. Interestingly they have different forms of cosmetics one for every day use and another for the husband only.
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