It seems that damaging a part of the brain, near your ear, can stop your bad habit. No one of course is advocating you smack yourself in the head to stop smoking. However this discovery may pave the way for further research into cracking smoking addiction instantly. It all seems to boil down to a region of the brain known as the Insula.
“In a sense it’s not surprising that the insula is an important part of this circuit maintaining addiction, because we realized some years ago that it was going to be a critical platform for emotions,” Dr. Damasio said in a telephone interview. “It is on this platform that we first anticipate pain and pleasure, not just smoking but eating chocolate, drinking a glass of wine, all of it.”This explains why cravings are so physical, and so hard to shake, he said: they have taken hold in the visceral reaches of the body well before they are even conscious.
Fascinating stuff....
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