Monday, March 27, 2006

Wrigley's Gum: Going Kosher?

I hate giving people unwarranted excitement but this news could be huge for gumchewers across the world! A reliable source has told me that wrigley's is taking a serious look at going kosher. A possible reason: Nabisco, whose products have recently gone kosher has seen a 30% increase in sales. This of course can not be striclty attributed to the Jewish market. Evidently there are people who worry about allergic reactions from cetain products (i.e. shell fish and other meat products) and consider the supervision label a green light to buy the product. I'll keep you up to date on any new developements on this major kosher breakthrough. Don't forget about the benefits of looking like a cow....

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