Monday, October 31, 2005

Introducing 'Cafe Jerusalem' ... no it's not from Israel

The Rogers Family Co. a California based company who is the largest roasters of premium gourmet coffee has announced the launch of "Cafe Jerusalem". No the coffee is not from Jerusalem but it is socially and environmentally responsible coffee. They have an interesting selling point ( a bit odd if you ask me). Since the company donates over $250,000 in community aid ( which goes toward the living conidtions of the harvest workers in Mexicao and Central America) it's a Mitzvah to buy this coffee!

Talk about Jewish guilt.

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